Advisory & Strategy

Sometimes you don't need a coach. You need someone who's actually done it. Someone who can look at your roadmap, your runway, your team structure, or your pitch deck and give you a straight answer. That's me.

What we can work on

Product & Roadmap - Scope creep, feature prioritisation, what to cut, what to keep, whether you're building the right thing. I've shipped games across mobile, PC, AR/XR/VR and everything in between, to hundreds-of-millions of players worldwide. I can ask the questions that help you cut through the noise.

Runway & Finance - If your burn rate is worrying you, or you're trying to figure out how long you can keep going, or whether you can afford that next hire let's look at it together. I'm not an accountant, but I know how to think through the hard numbers with you.

Hiring & Team Structure - Should you hire a full time employee or bring in a freelancer? Do you actually need that role yet? What does a good brief look like? I've built and scaled in-house, hybrid and remote teams. I can help you make smarter decisions earlier.

Funding & Pitching - Pitch deck feedback, investor conversation prep, thinking through your narrative. I've secured seven-figure funding twice. I’ve been on both sides of that table and can give honest feedback.

AI & Technology Decisions - Everyone has an opinion on AI. Most of them are trying to sell you something. I can help you think through the strategic and ethical questions: whether it's right for your product, what it means for your team and whether the business case actually holds up. There isn’t a simple answer. I'm not here to tell you which model to use or how to integrate it. I'm here to help you figure out if you should and what it means for the people building and playing your games.

External perspective - Sometimes you just need someone outside your team to read the plan, pressure-test the logic and tell you what they honestly think. I'll do that.

Who this is for

Founders, studio heads, CEOs, CTOs, CPOs and senior leaders in games, creative tech and start-ups.

You don't need to be in crisis. Some of my most useful sessions are with people who are doing well but want a second opinion before a big decision.

How it works

One-hour sessions, online, Tuesday to Thursday. £250 per session.

Book a session | Book a free intro call

"Starting a game company isn't easy and can be really draining. A simple chat with Cat gave me back the focus and motivation I had lost... Her knowledge of the industry and network of talented people can be a life saver." Indie Game Developer, Scotland

Read more testimonials