Finding Your Purpose - The 4 Steps of Ikigai

In this episode of The Goth Boss Podcast, I explore the Ikigai approach and how it can help you find your purpose in just four simple steps. Whether you’re figuring out your next career move, starting a business or just looking for more meaning in what you do, I’ll walk you through the process with real examples you can apply right away.

We’ll look at what you love, what you’re good at, what the world needs and how you can get paid for it. By the end of this video you'll know how to start moving towards work that truly lights you up.

Chapters:

00:00 Introduction

01:25 What is Ikigai?

04:38 Step 1: What You Love

10:54 Step 2: What You're Good At

16:20 Step 3: What the world needs

24:15 Step 4: What you can be paid for

29:36 Using the 4 steps to find your purpose

30:24 Why finding your purpose matters

31:33 Should you monetise your purpose?

35:05 Prompts to help you get started


I’m Cat Burton, a games industry veteran of 17 years, studio founder and leadership coach. This is The Goth Boss Podcast where I dive into the real challenges of making games and running studios.

From burnout and imposter syndrome to scaling teams and finding funding, I share honest stories, practical strategies and conversations with inspiring people across the games and creative industries.

Whether you’re leading a studio, building your first project or figuring out your next move in games, my goal is to help you thrive and ship your games without burning out.

If you have any questions or comments for a future episode, send me a message.

Cat Burton | Game Industry Veteran

🖤 I've made games & built studios. Now I help you do the same.

🎮 Games Industry Consultant | Ecosystem Builder | Coach

👾 17 Years in games (co-founder, CTO & CPO)

🎙 Host of The Goth Boss Podcast

https://www.gothboss.co.uk
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Navigating the Job Market with Recruiter Charlotte Pook

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Burnout - What It Is, What Causes It, and How to Recover